Jens Martin Skibsted and Rasmus Bech Hansen continue the debate over why the other 3Ps are no longer relevant.
Written by Jens Martin Skibsted and Rasmus Bech Hansen. | Rasmus Bech Hansen is London-based strategy director at Venturethree, a global brand consultancy. He writes on how brands can do well by doing good and has helped to relaunch the United Nations Global Compact brand, the world’s most successful CSR initiative.The Key To Long-Term Dominance? Marketing Fades, But Product Always Lasts | Co. Design.
Recently, we argued for for a 1P (for Product), not 4P, approach to marketing. It’s stirred a lively online debate, with lots of insightful and constructive feedback and criticism and food for thought. It will require a book, not a single blog post, to answer everyone, but we’ve addressed some of the key points raised in the discussion.