The Key To Long-Term Dominance? Marketing Fades, But Product Always Lasts | Co. Design
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Jens Martin Skibsted and Rasmus Bech Hansen continue the debate over why the other 3Ps are no longer relevant. Written by Jens Martin Skibsted and Rasmus Bech Hansen. | Rasmus Bech Hansen is London-based strategy director at Venturethree, a global brand consultancy. He writes on how brands can do well by doing good and has…