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Like or not, information about you is all over the internet. And search engines won’t hesitate to tell others what they know about it. The Digital Trends blog posted a great article on how to control your personal SERP (Search Engine Results Page) presence through a site called www.BrandYourself.com. As a privacy hawk, I’ve googled…
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Jens Martin Skibsted and Rasmus Bech Hansen continue the debate over why the other 3Ps are no longer relevant. Written by Jens Martin Skibsted and Rasmus Bech Hansen. | Rasmus Bech Hansen is London-based strategy director at Venturethree, a global brand consultancy. He writes on how brands can do well by doing good and has…
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The digital revolution has rewritten the laws of marketing. So why do B-schools insist on teaching outmoded notions of price, place, and promotion? Written by Jens Martin Skibsted and Rasmus Bech Hansen.| Rasmus Bech Hansen is London-based strategy director at Venturethree, a global brand consultancy. He writes on how brands can do well by doing…
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by Julia Camenisch Interested in promoting your small business or freelance services using a free technology with recent growth rates of 1600%? Yes, the customers are flocking to a new advertising medium. The cost for you to implement it is zilch. Oh, and did I mention the enormous potential for effectively engaging customers and adding…